01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed arthurcourt.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Home & Living stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
2 Critical
10 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design14 findings
- Performance & Speedvs 3 competitors
- Technology & App StackPlatform + 8 apps
- Industry BenchmarksHome & Living
Pages Analyzed
- Homepage2 findings
- Collection Pages1 findings
- Product Pages (PDP)9 findings
- Cart & Checkout2 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Home & Living stores
Add a homepage trust/USP strip (e.g. handcrafted-since-1966, shipping, easy returns, satisfaction guarantee) so first-time visitors get reassurance up front on a considered-purchase décor catalog
Arthur Court — Mobile
Proposed Implementation — Arthur Court Homepage
Observations
- The homepage region directly below the hero goes straight from a brand-narrative paragraph into the next lifestyle banner — there is no trust/USP icon strip (free shipping, easy returns, handcrafted guarantee, secure checkout).
- The only on-page reassurance cues are prose mentions of 'handcrafted' and 'since 1966' buried in the narrative copy, not a scannable benefit row.
- A USP/trust strip is a standard above-the-fold reassurance pattern that helps first-time visitors qualify a premium, considered-purchase décor brand quickly.
- No USP/trust/guarantee badge-row elements exist in the homepage DOM (only product 'NEW' stickers).
Recommendations
- Add a 3–4 item USP/trust strip just below the hero (e.g. 'Handcrafted since 1966', 'Easy returns', 'Secure checkout', shipping promise) using simple icons + short labels.
- Keep it persistent on mobile so the reassurance is visible without deep scrolling.
Surface aggregated customer product-review social proof on the homepage — today it shows three influencer/IG testimonials but none of the verified Stamped product reviews that power the PDPs
Arthur Court — Mobile
Proposed Implementation — Arthur Court Homepage
Observations
- The homepage does carry social proof — a three-person influencer/ambassador testimonial section (Emily, Taryn, Tina) with quotes and Instagram handles, plus an Instagram feed.
- What it does not surface is verified customer product-review social proof: Arthur Court runs Stamped and individual PDPs carry strong ratings (e.g. the Porcelain Climbing Bunny Napkin Rings show 5.0 from 13 reviews; Rabbit Candle Holders 5.0 from 20 reviews, with 100% five-star) — none of which appears anywhere on the homepage.
- Influencer quotes read as brand-curated, whereas aggregated customer reviews read as independent proof and tend to convert first-time visitors more effectively on a considered-purchase catalog.
- A customer-review highlight strip (aggregate rating + top verified reviews) would complement the existing influencer section rather than replace it.
Recommendations
- Add a 'What our customers say' homepage strip that surfaces the existing Stamped customer reviews — an aggregate star rating plus 2–3 verified-buyer review highlights that link to the product.
- Keep the influencer/IG testimonial section, but pair it with this customer-review proof so the homepage shows both ambassador and independent-buyer validation.
Add faceted filters (price, collection/motif, product type) to collection pages — shoppers currently get only a single 'Featured' sort across large grids
Arthur Court — Mobile
Proposed Implementation — Arthur Court Collection
Observations
- Collection pages expose only a 'Featured' sort dropdown — there is no filter UI at all (no price range, no motif/collection, no product type, no availability).
- Spring and other collections paginate across many products, so without filters mobile shoppers must scroll the entire grid to find a price point, a motif (e.g. Grape vs Equestrian), or a product type (bowls vs barware).
- Faceted filtering is a baseline expectation on premium home & living storefronts and directly improves product discoverability and PDP view rate.
Recommendations
- Add a mobile filter bar with at least Price range, Product Type, and Collection/Motif facets (the store already runs Searchanise, which supports faceted filtering).
- Pair filters with the existing sort control in a persistent top bar so shoppers can refine without scrolling back to the top.
Move the existing Stamped star rating + review count up under the product title — today the rating renders below the Add-to-Cart button, so the highest-intent above-title zone leads with price alone
Arthur Court — Mobile
Nambé — Mobile
Observations
- The PDP does surface a Stamped star rating and review count, but it renders below the Add-to-Cart button rather than directly under the product title — so the first thing a shopper reads under the title is the price, not the social proof.
- On a $100–$250 considered-purchase serveware PDP, leading the above-title zone with a clickable rating is a stronger trust cue than having it appear only after the buy button.
- Premium peers place a clickable rating immediately under the title (linking down to the reviews section), keeping price and proof adjacent at the top of the buy decision.
Recommendations
- Relocate the Stamped star rating + review count to sit directly under the product title (above the price), keeping it clickable to jump to the reviews section.
- Retain the rating in the ATC zone if desired, but ensure the primary, above-title placement is present so social proof is the first cue under the title.
Add a persistent sticky add-to-cart bar on mobile PDPs so the CTA stays reachable through long galleries and the 18-item 'Combine With' cross-sell on $250 products
Arthur Court — Mobile
Proposed Implementation — Arthur Court PDP
Observations
- Once the shopper scrolls past the inline Add to Cart, no sticky/fixed ATC bar appears at the bottom of the mobile viewport — the CTA is lost for the rest of a long page.
- Arthur Court PDPs are long: image gallery, bullet copy, gift-wrap upsell, a large 'Combine With' cross-sell of ~18 products, then reviews — the shopper must scroll all the way back up to buy.
- A persistent sticky ATC is a proven mobile conversion safeguard, particularly on premium price points where browsing the gallery and cross-sells is part of the decision.
Recommendations
- Add a sticky bottom ATC bar that appears after the inline button scrolls out of view, showing the product thumbnail, price, variant selector, and Add to Cart.
- Hide the sticky bar while the inline ATC is in view to avoid duplicate CTAs.
Add a quantity selector to the PDP so shoppers buying sets of coasters, napkin rings, or place settings can choose quantity before add-to-cart instead of editing in cart
Arthur Court — Mobile
Mariposa — Mobile
Observations
- The PDP offers only Add to Cart and Buy with Shop — there is no quantity selector, so each click adds exactly one unit.
- Tableware and entertaining pieces are frequently bought in multiples (place settings, coasters, glasses, napkin rings); shoppers must add one, then go to the cart to increase quantity.
- A +/- quantity control on the PDP is a baseline expectation and removes friction for multi-unit purchases that raise average order value.
Recommendations
- Add a +/- quantity stepper next to the Add to Cart button on the PDP.
- Default to 1 but make the stepper prominent on product types commonly bought in sets.
Add a free-shipping threshold callout in the PDP add-to-cart zone to nudge basket-building on an AOV-$100 catalog where shipping is only revealed at checkout
Arthur Court — Mobile
Proposed Implementation — Arthur Court PDP
Observations
- The store's own add-to-cart path shows no free-shipping or shipping-threshold message near the PDP ATC; shipping is only addressed as 'calculated at checkout' in the cart.
- A 'Buy with Prime' block does show 'FREE Delivery & Returns', but that applies only to Amazon Prime members using the Prime button — shoppers using the standard Add to Cart / Shop Pay path get no shipping reassurance or basket-building nudge.
- Shipping cost is a top abandonment driver; withholding the store's own shipping terms until checkout on a ~$100-AOV catalog removes a clear incentive to build the basket.
- A shipping-threshold callout near the ATC ('Free shipping over $X') is a low-cost nudge that lifts average order value for non-Prime shoppers.
Recommendations
- State the store's own shipping policy near the ATC for the standard checkout path — if a free-shipping threshold exists, show 'Free shipping on orders over $X'; if shipping is always paid, show the flat rate so there are no surprises.
- Reinforce the same threshold with a progress message in the cart (see cart findings).
Add trust signals (secure-checkout, satisfaction/handcrafted guarantee, authenticity) beside the PDP add-to-cart button so the buy zone reassures shoppers on $40–$250 considered purchases
Arthur Court — Mobile
Proposed Implementation — Arthur Court PDP
Observations
- Beyond the 'Buy with Prime' 'FREE Delivery & Returns' line (Prime-only), the standard add-to-cart zone carries no brand trust, certification, or guarantee badges — no handcrafted/satisfaction guarantee, secure-checkout, or authenticity cue near the Add to Cart button.
- The only other badge-type elements on the page are the Stamped review badge and product 'NEW' stickers; no craftsmanship-guarantee or secure-checkout language sits in the buy zone.
- On $40–$250 considered-purchase serveware bought as gifts, a small brand-guarantee or secure-checkout cue at the decision point reduces hesitation at add-to-cart for shoppers on the standard path.
- A trust/guarantee badge row in the ATC zone is a standard reassurance pattern on premium home & living PDPs.
Recommendations
- Add a compact trust/guarantee badge row immediately under the Add to Cart button (e.g. 'Handcrafted quality guarantee', 'Secure checkout', 'Easy returns').
- Tie at least one badge to the brand's 60-year craftsmanship story to reinforce the premium positioning at the point of purchase.
Enable photo/video reviews in Stamped so the PDP shows real customer imagery of pieces in use — today the reviews section carries a star summary and text only, with no UGC
Arthur Court — Mobile
Proposed Implementation — Arthur Court PDP
Observations
- Stamped.io is installed and the reviews section renders a full star summary ('5.0, Based on 13 Reviews'), a rating distribution, and individual text reviews — so review infrastructure is present, not missing.
- However the section is text-only: the Stamped 'Customer Photos' container is empty/hidden, no review carries a photo or video thumbnail, and there is no 'with photos' filter — i.e. no user-generated visual content.
- For decorative serveware bought partly on look, customer photos of pieces styled on a real table are among the most persuasive proof points, and their absence weakens the social-proof payoff.
- Photo/video UGC in reviews is a growing standard on premium home & living PDPs.
Recommendations
- Enable and actively solicit photo/video reviews in Stamped (post-purchase email prompts, incentives) so the reviews section surfaces a customer-photo gallery.
- Once UGC exists, add a customer-photo strip near the top of the reviews widget and a 'with photos' filter to make visual proof easy to find.
Add sticky in-page section navigation (Details · Specs · Combine With · Reviews) to the PDP so shoppers can jump around a long page that runs gallery → details → a large cross-sell → reviews
Arthur Court — Mobile
Proposed Implementation — Arthur Court PDP
Observations
- Arthur Court PDPs are long — image gallery, bullet details, specs, a large 'Combine With' cross-sell (roughly 18 products), then the full reviews section — but there is no sticky in-page section navigation to move between them.
- On mobile the shopper must scroll continuously through the whole page to reach specs, the cross-sell set, or the customer reviews, then scroll all the way back up to buy.
- A sticky section-nav tab bar (Details / Specs & Care / Combine With / Reviews) anchored to each block is a common long-PDP usability pattern and keeps key content one tap away.
- No sticky section-navigation element exists on the live PDP (confirmed against the live page).
Recommendations
- Add a sticky horizontal section-nav bar below the header that appears on scroll, with tabs (Details, Specs & Care, Combine With, Reviews) that jump to each section.
- Anchor the Reviews tab to the Stamped widget so social proof is reachable in one tap from anywhere on the page.
Reduce PDP scroll depth by replacing the long, repetitive recommendation fold with 2–3 structured category sections (Related, Frequently Bought Together, Trending) so reviews and key content are reachable sooner
Arthur Court — Mobile
Proposed Implementation — Arthur Court PDP
Observations
- The PDP has multiple content folds below the product description, significantly increasing scroll length before users reach the reviews section.
- The 'Combine With' recommendation block is one long, repetitive fold — every recommended product renders as a full card (image, rating, price, Add to Cart, Buy with Shop, More payment options), so the section runs on for many screens.
- The recommendations are fragmented and undifferentiated rather than organized into scannable, purpose-led groups, creating a cluttered experience and scroll fatigue.
- Competitors optimize PDP layouts with structured, category-based recommendation sections that improve navigation efficiency and shorten the path to reviews and conversion.
Recommendations
- Replace the single long recommendation fold with 2–3 structured category sections (e.g. Related Products, Frequently Bought Together, Trending in Category), each a compact horizontal row.
- Show 5–6 compact product tiles per section with a 'View All' CTA linking to the relevant collection, instead of full add-to-cart cards stacked vertically.
- Keep the layout hierarchically organized so reviews stay reachable with far less scrolling, improving content flow and product discovery.
Add a native estimated-delivery-date (and optional ZIP deliverability check) to the standard PDP buy zone — today an ETA only appears via Buy with Prime, so non-Prime shoppers on the standard checkout path get no delivery transparency
Arthur Court — Mobile
Proposed Implementation — Arthur Court PDP
Observations
- The standard PDP buy zone (Add to Cart / Buy with Shop) shows no estimated delivery date and no ZIP/deliverability check — a shopper on the normal checkout path cannot tell when an item will arrive without proceeding toward checkout.
- A delivery ETA does appear, but only inside the 'Buy with Prime' block (e.g. 'Get it as soon as …') — that is Amazon Prime-only and tied to the Prime checkout, so it does not help non-Prime shoppers using the store's own Add to Cart flow.
- For gift-driven purchases (the site merchandises Father's Day, Wedding and Hostess gift guides) a clear arrival estimate is decisive around occasion deadlines.
- Competitors surface a real-time delivery/ETA check near the purchase section for all shoppers, improving transparency and reducing hesitation.
Recommendations
- Add a native estimated delivery date (or date range) in the standard PDP buy zone, driven by the store's fulfillment SLA, visible to all shoppers — not only Prime members.
- Offer an optional ZIP-code deliverability/ETA check near Add to Cart that returns a dynamic arrival estimate based on location.
- Keep it fast, mobile-friendly, and clearly visible at the point of the purchase decision.
Add cart cross-sell recommendations (e.g. 'Complete the set' / gift wrap) to the cart drawer and /cart page so a $362 basket can grow before checkout instead of jumping straight to payment
Arthur Court — Mobile
Proposed Implementation — Arthur Court Cart
Observations
- The /cart page lists only the line items, subtotal, and the checkout / express-pay buttons — there is no 'You may also like', 'Complete the set', or add-on (e.g. gift wrap) recommendation module anywhere in the cart.
- With a populated 2-item, $362 cart the page moves the shopper straight from line items to checkout, missing the highest-intent moment to raise basket size with complementary serveware.
- Arthur Court already merchandises a 'Combine With' cross-sell on the PDP and sells a $8 gift-wrap add-on, yet none of that recommendation logic is surfaced in the cart.
- Cart-stage cross-sell is an increasingly standard AOV lever on premium home & living storefronts.
Recommendations
- Add a compact 'Complete your table' / 'You may also like' recommendation row in the cart drawer and on the /cart page, seeded from the same logic as the PDP 'Combine With' module.
- Surface the $8 gift-wrap add-on as a one-tap checkbox in the cart for gift-driven purchases.
Add a free-shipping threshold progress bar to the cart so an AOV-$100 catalog nudges shoppers toward a higher basket, instead of only showing 'taxes and shipping calculated at checkout'
Arthur Court — Mobile
Proposed Implementation — Arthur Court Cart
Observations
- The cart shows the subtotal followed only by 'Taxes and shipping calculated at checkout' — there is no free-shipping threshold message and no progress bar indicating how much more to spend to qualify.
- Shipping cost is a leading abandonment driver, and deferring all shipping information to checkout removes any incentive to build the basket while the shopper is still in the cart.
- A threshold progress bar ('You're $X away from free shipping') turns the cart into an AOV lever — especially relevant on a $100-AOV catalog with $30–$250 price points.
- No free-shipping or threshold language appears anywhere in the cart DOM.
Recommendations
- If a free-shipping threshold exists, add a dynamic progress bar in the cart ('You're $X away from free shipping') that updates as items are added.
- Reinforce the same threshold on the PDP add-to-cart zone so the incentive is set before the shopper reaches the cart.
04
App Ecosystem
What's installed vs what's missing from best-in-class Home & Living stores
Present (8)
Klaviyo
Email & SMS Marketing
Email/SMS automation and on-site tracking detected
Stamped.io Reviews
Reviews & Social Proof
Review widget present; ratings shown on collection cards but not surfaced above the fold on PDPs
Justuno
Popups & Lead Capture
'10% off first purchase' email-capture popup active
Searchanise
Site Search & Discovery
Search app installed but predictive autocomplete and faceted filters are not enabled on storefront
Smile.io
Loyalty & Rewards
Rewards program (footer 'Rewards' link) powered by Smile.io
ReConvert
Post-Purchase / Upsell
Post-purchase upsell app detected
ShareASale
Affiliate Marketing
Affiliate tracking script present
Amazon Buy with Prime
Fulfillment / Alt Checkout
Buy with Prime widget embedded on PDPs and cart; adds a parallel buy path that can compete with native ATC
Missing (4)
BNPL (Shop Pay Installments / Affirm) Recommended
Payment Flexibility
📈 AOV +10–20% on higher-ticket baskets
BNPL (Affirm) appears on higher-ticket home & living carts in our benchmark
Free-Shipping Bar / Cart Goal Recommended
Cart Conversion
💰 Encourages basket-building toward a threshold
Free-shipping progress messaging present on 5/10 benchmark stores
Cart Cross-sell / Upsell App Recommended
AOV & Merchandising
💰 Adds incremental units per order
Cart cross-sell modules are common among premium home & living peers
Gift Registry / Gifting Suite Nice-To-Have
Gifting & Experience
✨ Supports wedding/occasion gifting journeys
Gifting/registry touchpoints differentiate premium home brands (2/10 in benchmark)
App Stack Assessment
Arthur Court has a mature app ecosystem covering email/SMS (Klaviyo), reviews (Stamped), loyalty (Smile.io), lead capture (Justuno), post-purchase upsell (ReConvert), affiliate (ShareASale), and search (Searchanise), plus Amazon Buy with Prime. The biggest opportunity is activation rather than acquisition: the Searchanise search app is installed but predictive search and faceted filters are not enabled, and there is no cart-stage AOV tooling (free-shipping bar, cross-sell) or BNPL. Buy with Prime is present but worth monitoring so it does not cannibalize the native add-to-cart path.
Confidential — Prepared for Arthur Court by Growisto | June 2026